Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Manchester United explores TV drama to help cash flow problems
Manchester United is turning to scripted drama as a way to monetise its history without the reputational risks of fly‑on‑the‑wall documentaries.Manchester United has reportedly...
How England’s independent football regulator is set modify the game
The independent football regulator (IFR) will release a new report designed to critique governance of football in England, with potential implications for clubs all...
EuroLeague shrugs off NBA’s European investor hype
NBA Europe gains investor interest, but EuroLeague remains unfazed.EuroLeague CEO Paulius Motiejunas has warned the NBA’s plans for a European league remain largely theoretical,...
FIFA expands 2026 Series to keep fans and sponsors hooked
FIFA expands the 2026 Series as part of a push to create year‑round football content.FIFA has once again expanded one of its tournaments, this...
Betting scheme allegedly fixes NCAA and CBA basketball games
Basketball appears to be extremely vulnerable to betting manipulation, with the latest alleged scheme in NCAA showing just how easily outcomes can be influenced.US...
Experts question FIFA’s 500 million World Cup tickets claim
FIFA’s claim of half a billion World Cup ticket requests has led to industry scrutiny, with experts questioning whether the figures reflect genuine fan...
Sideline Moves: DeChambeau’s Kalshi deal rules out PGA return
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...