Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
How ICC plans to win over baseball fans in the US...
The ICC is bringing World Cup cricket to US and Canadian fans for free, using YouTube creators to turn baseball audiences into cricket followers...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
NFL to play nine international games in 26/27 with Saints to...
The NFL’s ambitions to become a global sport and brand reaches another corner of the world as it announced it will play its first-ever...
Why Germany no longer makes the cut as the Baller League...
The influencer football startup co-founded by German World Cup winners is pulling back from its home market as it chases growth and valuation overseas.The...
NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...
Sideline Moves: Manchester United stadium project makes progress
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...