Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
World Rugby inks ‘transformative’ Mastercard collaboration
World Rugby has agreed a ‘ground-breaking’ five-year collaboration with multinational financial services firm Mastercard to accelerate the development of its Women in Rugby 2017-2025...
Bookmakers commit to Euro 2020 responsible advertising pledge
The bookmakers of the European Gaming and Betting Association (EGBA) have committed to the organisation’s Code of Conduct regarding responsible advertising during the UEFA...
PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.As part of the deals, MMA fans...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
Sportradar abandons SPAC public listing plans
Sports data and analytics company Sportradar has reportedly abandoned its ambitions to go public in collaboration with SPAC Horizon Acquisition Corp. II.As reported by...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...
Juventus brings ‘more action to fans’ around the globe via Skyworth...
Juventus FC has bolstered its presence in the football space in Asia via an agreement with Chinese television manufacturer Skyworth.The agreement has seen Skyworth...
NBC unveils plans for 7,000 hours of Tokyo coverage
NBC has announced plans to broadcast over 7,000 hours of coverage of the Tokyo 2020 Olympic Games across its various platforms.Of the 7,000 total...
Canadian Premier League serves up HelloFresh collaboration
The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...