PSG online sales jump 744% after Club World Cup game
Despite reports the FIFA Club World Cup isn’t hitting commercial targets, Paris Saint-Germain (PSG) is benefiting from participating.The 2025 Ligue 1 and UEFA Champions...
Lakers’ $10bn sale to Mark Walter brings 46-year end to Buss...
The NBA’s Los Angeles Lakers have reportedly been sold by the Buss family to Mark Walter for a US sports record $10bn. News broke on...
Partnership Playbook: Airbnb, Brooks, Midnite, Gatorade and more
This week’s sponsorship highlights include Airbnb teaming up with FIFA across three major tournaments, the WNBA and 2K extending their gaming partnership, and West...
Women’s Rugby World Cup taps familiar O2 to boost excitement
The 2025 Women’s Rugby World Cup strengthens its relationship with O2, as excitement builds for what is expected to be a record-breaking tournament on...
ICC challenges developers to reinvent cricket on mobile
As cricket’s digital presence continues to grow, the ICC is opening the door to developers who can help the sport engage its next generation...
Gallagher Premiership rebrands amid declining youth interest in rugby
The Gallagher Premiership is undergoing a rebrand amid concerns about rugby’s declining interest among younger viewers.Starting next season, the England premiership rugby union competition...
Former lionesses lead BBC’s EURO 2025 punditry team
England Women’s EURO 2022 winners Jill Scott, Stephanie Houghton and Ellen White will star as part of BBC’s coverage of the upcoming Women’s EURO...
Building a future for 3×3 basketball in London
From a viral TikTok moment to the global 3x3 basketball stage, Ashley Hamilton is turning his dream into reality as a player and Co-Founder...
UK racing industry under pressure from tax reforms on eve of...
A new cross-party report warns that tax changes, betting regulation and a delayed funding review could destabilise British horseracing, as Royal Ascot begins.As Royal...
Public cash for Royals and Chiefs stirs backlash in Missouri
New law offers major sports subsidies while critics cite unequal aidMissouri Governor Mike Kehoe has signed new legislation to help fund stadium projects for...