UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
MLS secures CENTURY 21 sponsorship for upcoming 2025 season
Major League Soccer (MLS) is ramping up anticipation for its 30th season by partnering with real estate company CENTURY 21. Becoming the official real estate...
Super Bowl LIX posts record viewership to become most-watched ever
Last Sunday’s Super Bowl LIX is set to become the most-watched in history, according to Nielsen ratings. The Philadelphia Eagles’ 44-20 triumphant victory over the...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Reports suggest Netflix chasing F1 media rights in the US
Netflix is pushing for more room in the traditional sports broadcasting field according to The Times, which reports that the streaming platform is pursuing...
Allwyn chasing sports pole position with F1 sponsorship deal
Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
MLR looks to “supercharge” US rugby with ESPN deal
Major League Rugby (MLR), the highest level of rugby in North America, has signed a media rights deal with ESPN.As part of the agreement,...
MLB extends Sportradar sportstech and data deal to 2032
Major League Baseball (MLB) has taken a stake in sports technology and data company Sportradar as part of a multi-year renewal of its deal...