The UFC has secured continued visibility in Poland via a renewal of its partnership with Telewizja Polsat, one of the country’s leading sports broadcasters.
Terms of the contract will see Polsat show a minimum of 40 UFC events per-year, including the usual ‘numbered’ series of events – such as UFC 300 coming up next month – as well as the UFC Fight Night series.
Broadcasts will be delivered across both Polsat’s television network as well as the Polsat Box Go streaming platform.
Also included are magazines and special programmes including UFC Countdown, UFC Ultimate KO’s and UFC Reloaded, whilst Polsat Sport will also produce online and social media content, such as interviews and fight highlights.
MMA, and combat sports in general, have a strong following in Poland, with the country home to a number of professional fighters active across various promotions, including the UFC.
“Fighters competing in the UFC octagon are ambassadors from all corners of the globe, including Poland,” a Polsat statement read.
“Joanna Jędrzejczyk and Jan Błachowicz are the first UFC champions from our country, and their historic triumphs were broadcast by Polsat.
“Other Poles are also following in the footsteps of these two. Recently, in the context of UFC, the most talked about are Mateusz Gamrot, Karolina Kowalkiewicz, Marcin Tyburz and Cezary Oleksiejczuk.
“Their fate and that of over 600 other warriors can be followed on Polsat’s sports channels in the coming years.”
Polsat has been a broadcast partner of UFC for the past six years, having first partnered with the promotion back in 2018 and subsequently seeing its contract renewed three times, including this most recent agreement.
Although other promotions have been rising in prominence in recent years, notably the PFL – particularly after its acquisition of Bellator last year – and ONE Fighting Championship, the UFC remains the global market leader in MMA.
At the close of FY23, UFC parent company TKO Group Holdings revealed that the promotion’s revenue had risen 13% year-over-year from $1.14bn to $1.29bn.
