Manchester United sponsor fights health injustice with logo swap
Manchester United’s sponsor, Snapdragon, has donated kit space for one match each of the men’s and women’s teams to (RED), a charity tackling AIDS,...
Matchday Programme: James Voisey – Keane’s selflessness remains a lesson
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
Manchester United highlights economic benefits in stadium bid
Manchester United has announced it will decide on whether to build a new stadium or redevelop Old Trafford before the summer, as it continues...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Bayes Esports and Oddin.gg partner to ‘deliver powerful content’
Bayes Esports and Oddin.gg have entered a strategic partnership, allowing Oddin.gg to enhance its esports betting products with Bayes Live Match Data.Through this agreement,...