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Fan Engagement
Time to read: 2 min
UFC set to transform fan engagement with Meta’s AI technology
April 3, 2025
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Latest News
Time to read: 2 min
Unilever deepens sports presence with Rugby World Cup partnership
April 2, 2025
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Latest News
Time to read: 3 min
Ineos comes to resolution to end New Zealand Rugby sponsorship
April 2, 2025
August 30, 2021, Monaco. The emblem of the football club AS Monaco FC in front of the modern stadium.
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Europe
Time to read: 3 min
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
April 1, 2025
LONDON UK - SEPTEMBER 27: Crowded Regent street with NFL inflatable banners and flags hanging above. September 27 2014 in London. The street was closed to traffic to host NFL related games and events.
23:21
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Europe
Time to read: 2 min
Three NFL franchises look to grow fandoms beyond US with UK marketing rights
April 1, 2025
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BREAKING
Latest News
Time to read: 3 min
Pentland Brands scores major exposure boost as TNT Sports sponsor
April 1, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Asia
Time to read: 3 min
Tom Brady’s Birmingham City partner caught in licensing scandal
March 31, 2025
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Asia
Time to read: 2 min
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
March 28, 2025
A robot arm reaches out to a football. Soccer playing with machine. The robot arm is in front of a soccer grass field.
BREAKING
Football
Time to read: 2 min
Football Media launches AI agent to enhance sponsorships
March 28, 2025
Coca Cola, potential partner of the Premier League, red ball, Welcome to the 2018 World Cup
BREAKING
Football
Time to read: 2 min
Premier League set to discuss Coca-Cola deal at shareholder meeting
March 27, 2025
Istanbul, TURKEY - June 10, 2023: Supporters of Manchester City during the UEFA Champions League final MANCHESTER CITY FC v FC INTERNAZIONALE at Ataturk Olympic Stadium. Como
BREAKING
Football
Time to read: 3 min
Manchester City targets global fans to sell hospitality tickets 
March 27, 2025
12 ore Hankook Mugello 18 March 2014: #911 Herberth Motorsport, Porsche 991 GT3 R: Daniel Allemann, Ralf Bohn, Robert Renauer, Alfred Renauer on Mugello Circuit, Italy.
BREAKING
Latest News
Time to read: 2 min
Flávio Sampaio hopes for Porsche Cup win in crypto-powered car
March 26, 2025
Rio de Janeiro-Brazil, May 10, 2019. UFC 237 in Rio de Janeiro.
BREAKING
Asia
Time to read: 2 min
UFC adds another betting group to list of commercial partners
March 26, 2025
St. Louis Cardinals at Bush stadium - ST. LOUIS, USA - JUNE 19, 2019.
BREAKING
Latest News
Time to read: 2 min
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
March 25, 2025
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Europe
Time to read: 5 min
Why Premier League clubs need to prepare for league’s gambling ban
March 24, 2025
Seattle Mariners outfielder Julio Rodriguez hits against the Oakland Athletics at the Oakland Coliseum.
BREAKING
Latest News
Time to read: 3 min
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
March 24, 2025
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Latest News
Time to read: 2 min
Luke Littler commercial profile grows with BoohooMAN partnership
March 21, 2025
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BREAKING
Football
Time to read: 2 min
Carlsberg returns to national football as EURO 2028 sponsor
March 20, 2025
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Features & Analysis
Time to read: 3 min
Gambling proposals rejected in Lords Football Governance Bill vote
March 19, 2025
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Latest News
Time to read: 3 min
UFC inks NetBet and JD deals ahead of UFC Fight Night London
March 19, 2025
Spurs fans wave flags prior to he first leg of the 2018/19 UEFA Champions League Semi-finals game between Tottenham Hotspur and Ajax
BREAKING
Football
Time to read: 2 min
INEOS agrees on million-pound deal to exit Spurs sponsorship early
March 18, 2025
Official logo of UEFA.
BREAKING
Europe
Time to read: 3 min
UEFA and Relevent team up for ‘next-level’ commercial strategy
March 17, 2025
Fans clapping their hands at a football stadium.
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Comment
Time to read: 3 min
MPs debate: Could football "do without" gambling?
March 14, 2025
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