Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The Legends Charity Game: As it happened
The inaugural Legends Charity Game at Estádio José Alvalade was a spectacle that delivered on both its charitable mission and the promise of watching...
Inside the Legends Charity Game build-up
Lisbon hosts a one-night stadium show that aims to raise seven figures for frontline causes. Insider Sport goes behind the scenes on broadcast, ticketing,...
Partnership Playbook: Betano, Hisense, and Ebury
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Camp Nou return delayed again – Why FC Barcelona are rushing...
On 28 May, 2023, FC Barcelona played its last match at the Camp Nou to undergo renovations. But over two years later, it is...
APT rules – Do Man City stand to make another £1bn?
The Premier League’s APT rules have been in force since 2021, and despite Manchester City settling its unlawful claims, why are they on the...
Protest risk meets the finish line at La Vuelta
Stage 11 in Bilbao ended without a winner and with a clear message to rights-holders: protest is no longer a rare-event outlier but an...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Mastercard’s naming deal puts McLaren on the front line of F1’s...
McLaren’s first naming partner since Vodafone will rebrand the team from 2026 and launch a fan-experience programme, underscoring how Big Tech and payments brands...
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...