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Football
Time to read: 2 min
Pepsi signs Putellas, James and more to grow women’s football 
April 29, 2025
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Fan Engagement
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West Ham Utd & Lyca Mobile continue community-based initiatives
April 29, 2025
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Europe
Time to read: 3 min
FC Basel latest football club to partner with Bitpanda
April 29, 2025
Brighton and Hove, England on 12 January 2019. Mohamed Salah of Liverpool during the Premier League Match between Liverpool FC and Brighton & Hove Albion FC at the American Express Community Stadium.
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Football
Time to read: 3 min
Salah’s selfie seals a moment money can’t buy for Google Pixel
April 28, 2025
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Fan Engagement
Time to read: 2 min
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
April 25, 2025
STOCKHOLM, SWEDEN - JUNE 18, 2017: Staring blocks at the IAAF Diamond League in Stockholm.
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Features
Time to read: 6 min
Challenging the IOC: How Enhanced Games plans to change athletics
April 24, 2025
La Liga logo on a sign on a football pitch.
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Europe
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La Liga breaks revenue records with €5bn for 2023/24 season
April 23, 2025
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MMA
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Casey’s to partner with UFC and WWE as part of TKO Takeover Weekend
April 22, 2025
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Cricket
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Toyota to help fuel cricket grassroots growth with the ECB
April 22, 2025
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Data
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MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs data
April 17, 2025
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BREAKING
Football
Time to read: 2 min
FC Barcelona’s Raphinha promotes Bitget and La Liga’s crypto education
April 16, 2025
Football on goal with net background, football player shoot a leather foot ball for make a score, Peru.
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Football
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Barcelona S.C. scores big with 1xBet sponsorship 
April 15, 2025
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Latest News
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Crypto promotion at the heart of ATP Tour - Bitpanda deal
April 15, 2025
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Latest News
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F1 agrees latest sponsorship deal with Barilla Group 
April 15, 2025
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Football
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Atletico seals kit partner future with Nike for another decade
April 14, 2025
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Fan Engagement
Time to read: 2 min
Aston Villa partners with Legends to emphasise new revenue driver
April 11, 2025
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Europe
Time to read: 3 min
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
April 10, 2025
LUBIN, POLAND - DECEMBER 19, 2016: Match Polish Premier League Lotto Ekstraklasa between KGHM Zaglebie Lubin - Piast Gliwice 2:1. Player's legs.
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Football
Time to read: 2 min
PFA NI to tackle gambling-related harm among players with Gamban
April 10, 2025
Buenos Aires, Argentina - October 6, 2013: River Plate supporters waiting for the stadium doors to open to attend a soccer game at the Estadio Monumental Antonio Vespucio Liberti in Buenos Aires.
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Football
Time to read: 2 min
River Plate reaps the commercial rewards of the Club World Cup
April 8, 2025
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Europe
Time to read: 2 min
AC Milan expands global presence with LatAm betting partnership
April 7, 2025
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Fan Engagement
Time to read: 3 min
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
April 4, 2025
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Comment
Time to read: 4 min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
Achraf Hakimi during the Ligue 1 football match Paris Saint-Germain PSG VS Clermont Foot 63 on April 6, 2024 at Parc des Princes stadium in Paris, France.
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Europe
Time to read: 3 min
Under Armour powers France market push with PSG’s Hakimi 
April 4, 2025
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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