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General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France.
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Football
Time to read: 3 min
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
March 14, 2025
credit: Jay Hirano / Shutterstock
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Latest News
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F1’s Racing Bulls strikes ExxonMobil deal for full fuel integration
March 13, 2025
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Asia
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Manchester City explore commercial growth in India with RISE Worldwide
March 12, 2025
credit: Tony Quinn / Shutterstock
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Latest News
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MLS and Audi celebrate decade-long partnership with further initiatives 
March 11, 2025
credit: Maxisport / Shutterstock
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Football
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Liverpool return to Adidas with new a multi-year deal
March 10, 2025
Nottingham Forest badge on building.
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Europe
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Nottingham Forest enlists payments partner at critical Premier League juncture
March 7, 2025
credit: Debby Wong/Shutterstock
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Latest News
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Inter Miami fuelled for MLS season with Red Bull partnership
March 7, 2025
SBC Summit 2025: bigger, smarter and with more surprises
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Europe
Time to read: 5 min
SBC Summit 2025: bigger, smarter and with more surprises
March 6, 2025
Newcastle United
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Europe
Time to read: 3 min
Newcastle United flipped loss into profit in 2023/24 financial year
March 6, 2025
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Latest News
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United Sports Collective formed to wave sponsorship flag for five US sports
March 5, 2025
KYIV, UKRAINE - SEPTEMBER 29, 2021: In this photo illustration Ultimate Fighting Championship (UFC) logo is seen on a mobile phone and a computer screen.
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Latest News
Time to read: 2 min
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
March 4, 2025
McLaren
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Comment
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Formula One 2024 revenue up but profit takes a hit
March 3, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Blues Store outside St Andrews Trillion Trophy Stadium in Birmingham, England.
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Fan Engagement
Time to read: 3 min
Tom Brady-backed Birmingham City attracts Coral sponsorship
March 3, 2025
credit: T. Schneider / Shutterstock
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Features & Analysis
Time to read: 4 min
UFC & WWE post “record financial performances” for 2024
February 28, 2025
WARSAW, POLAND - 21 SEPTEMBER, 2023: UEFA Europa Conference League group stage match, Legia Warszawa vs Aston Villa F.C. 3:2 o.p: Youri Tielemans, Nicolo Zaniolo, Clement Lenglet and Lucas Digne.
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Fan Engagement
Time to read: 3 min
Aston Villa offers “unprecedented prizes” via blockchain extension 
February 27, 2025
credit: Debby Wong / Shutterstock
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Golf
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PGA Tour’s Creator Classic to be broadcast on YouTube
February 27, 2025
Riyadh, Saudi Arabia. 3 January 2023. Cristiano Ronaldo after finishing his first exercise with AlNassr Saudi Club.
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Fan Engagement
Time to read: 3 min
Saudi Pro League partners with Footballco to drive fan engagement 
February 27, 2025
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Latest News
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British & Irish Lions bring Dove onboard to launch limited products
February 26, 2025
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Europe
Time to read: 3 min
Serie A clubs set for major revenue boost as betting sponsorship ban set to be lifted
February 26, 2025
Professional athlete playing tennis on a sports court in europe.
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Latest News
Time to read: 3 min
ATP to focus on “great stories” following Overtime partnership 
February 26, 2025
Eindhoven, Netherlands - April 15, 2024: Balls on sale in the official fanshop at Philips Stadion - the official playground of PSV Eindhoven.
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Europe
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PSV looks to “unlock” full commercial potential with Wasserman
February 25, 2025
credit: Felix Mizioznikov / Shutterstock
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Football
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Inter Miami secures up to 10 sponsors ahead of 2025 MLS season
February 25, 2025
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Football
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Cantona promotes responsible gambling in ParionsSport campaign
February 24, 2025
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026