Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024.
Coca-Cola will also become the official non-alcoholic beverage sponsor of...
AFA eyes global brand expansion in partnership with Fanatics
The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.
Fans of Argentinian football around the world will now have online access...
ESI London 2023: HSBC & EXCEL shine light on esports financial...
Branching out from the video game entertainment industry, the world of esports has grown into a shape of its own, spawning a vast economy...
Kansas City Current signs stadium naming rights deal with CPKC
National Women’s Soccer League (NWCL) club Kansas City Current has reached an agreement with railway company CPKC for the naming rights of the team’s...
Tennis Channel brings Sportradar onboard for a DTC streaming overhaul
Tennis just became more accessible after American cable network Tennis Channel selected Sportradar as its partner of choice to power its tennis streams.
Sportradar will...
Netflix greenlights racers-golfers showdown to celebrate F1 Las Vegas Grand Prix
Broadcasting service company Netflix will pit racing drivers and golfers against each other in an event commemorating the inaugural Formula 1 Las Vegas Grand...
Ukraine football icon Rebrov becomes brand ambassador for VBET
VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador.
The Armenia-based company was happy to welcome Rebrov,...
Newcastle Women’s & England Golf to poster new growth in women’s...
Amateur golf body England Golf has teamed up with Newcastle United Women (WFC) to encourage and empower women and girls to get involved in...
LeoVegas launches North East recruitment strategy with Newcastle United
LeoVegas Group has started a regional campaign in the North East to try and attract employees with the help of local football giants Newcastle...
Visit Saudi becomes main sponsor of inaugural African Football League
The Saudi Tourism Authority’s subsidiary agency Visit Saudi has been revealed as the main sponsor of the inaugural African Football League (AFL) season.
In a...