The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.
As per the agreement, the Belgian Pro League will use Shikenso Analytics’ AI-powered sponsorship analytics tools to optimise brand exposure for its clubs such as RSC Anderlecht and Club Brugge.
Since 2017, Shikenso has been at the forefront of AI tracking solutions, revolutionising sponsorship evaluation. The company’s tools will enable the Belgian Pro League and its 29 clubs to monitor brand visibility across various media, including TV, print, digital and social platforms, in visual, auditory and textual formats.
Lorin Parys, CEO of Pro League, stated: “The Pro League is always looking for innovative ways to strengthen its clubs. The new collective partnership with Shikenso ticks all the boxes. With its smart application of artificial intelligence, our clubs can build on their commercial strategy in the coming seasons, serve their partners even better and tap into new revenue streams.”
Shikenso has partnered with several sporting organisations before, including the DFL Deutsche Fußball Liga, Fuse and Sportfive. The company has also worked with global brands such as Aldi, Red Bull and Mercedes-Benz.
Tarik Amhamdi, CEO at Shikenso Analytics, commented: “We are thrilled to partner with the Jupiler Pro League, a league celebrated for its competitive spirit and innovation. This is a wonderful opportunity to demonstrate how we can help partners maximise sponsor values through fast and precise data.”
Esports has been a major focus for Shikenso as it has grown. In February, the analytics firm teamed up with esports platform Challengermode to publish a whitepaper aimed at helping brands differentiate themselves in a crowded market.
Titled “The 2024 Playbook for Authentic Engagement in Competitive Gaming,” the document provides key strategies for effectively integrating brands into the esports industry.
