Betano builds up global sports profile with CONMEBOL deal

Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation. The partnership will run...

Hanover Sport enlists roster of industry veterans to unlock new sporting...

Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport. The move will combine the agency’s established sporting...

England Golf & Zellar aim to make golf greener

England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable.  Golf clubs across England will be...

DAZN brings FIBA’s Courtside 1891 to deliver basketball content

FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games.  DAZN will partner...

McLaren adds Airwallex to growing partnership portfolio

The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season. Airwallex will provide McLaren with its suite...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players. The...

2024 Olympics gears up with Visa & Fibank custom debit cards

Ahead of the 2024 Olympics this summer in Paris, Visa and b are collaborating to create unique debit and credit cards with the official...

Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...

A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...

PGA TOUR Enterprises transforms players into equity holders

PGA Tour has launched PGA Tour Enterprises, a new programme that will allow players to collect equity based on career accomplishments.Collectively, players will have...

STARLUX raises California profile with LA Dodgers partnership

Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...