Home nations to offer coaching programmes in partnership with Chase

Digital Bank Chase has been announced as the official banking partner of the UK home nation football teams.  The agreement will see England, Northern Ireland,...

PGA Tour emphasises commitments by joining RG coalition

In recognition of the rapidly growing sports betting industry in the US, the PGA Tour has renewed its membership of the Leadership Circle of...

Blackburn Rovers unveil BetUK deal ahead of Newcastle FA Cup game

Blackburn Rovers has announced a last minute sleeve sponsorship deal with BetUK ahead of its clash against Newcastle United. The EFL Championship club, which will...

BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth

Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...

Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal

The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats. Kaizen Gaming-owned sportsbook...

NJ Devils & RWJBarnabas Health initiate jersey patch deal

New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner. The agreement strengthens a nearly...

Bundesliga & Sportradar aim for further innovation until 2032

The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years.  The partnership will now last until...

MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade

FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment. MaxBet has become...

LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution

Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy. The partnership will see Lille utilise...

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...