Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Why sports betting’s back-end is the real goldmine
Investors are now focusing more on companies which supply sports betting businesses with technology and services, rather than the betting brands themselves. They believe...
FIFA NFTs under Swiss review ahead of 2026 World Cup
At a time when nearly every aspect of FIFA’s operations is facing criticism, its latest blockchain project has drawn scrutiny as well.Switzerland’s gambling regulator...
What the latest ATP Challenger Tour deal reveals about tennis
Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...
Millwall sponsor Spreadex ordered to sell Sporting Index
CMA orders Spreadex to sell Sporting Index, raising questions for sports sponsorships.The UK Competition and Markets Authority (CMA) has ruled that gambling company Spreadex...
Q&A: Gentoo Media’s Nikola Lero on why UX drives retention in...
User experience is becoming a decisive battleground in sports betting. As margins tighten and acquisition costs rise, the operators winning share are those that...
Q&A: Soft2Bet’s Alex Gitsik on backing the Legends Charity Game
A week today, Lisbon will play host to the inaugural Legends Charity Game, an SBC-led fixture bringing some of football’s most recognisable names together...
Q&A: Entain’s Ivan Gojic on the operating model for CEE sportsbooks
Where sport runs deep, betting follows. In the Balkans the two are tightly linked. Fans track domestic leagues as closely as European competition, and...
Netherlands opens consultation on Integrity in Sports Act
The Netherlands has opened consultation on a law to create Integrity in Sports Netherlands, uniting anti-doping, match-fixing intelligence and safeguarding casework, reflecting a wider...
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
Micro-betting has made spot fixing faster and harder to detect. Adam Fiske, CEO of Dimers sets out a real-time, data-led playbook for leagues and...