DraftKings furthers sports portfolio with three NBA additions

DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...

NBA and PointsBet seals betting partnership

PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.  The...

Mahindra seals Washington Wizards and Capitals partnership

Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...

NBA esports announces 2K League Panera Bread partnership

NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February. The partnership...

The NBA links with Louis Vuitton for stylish collaboration

The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.  The French fashion brand...

NBA’s fantasy content to stay with SportsGrid

The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...

Dallas Mavericks banks on multi-year sponsorship deal with Chime  

Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.  The deal will include a patch on all...

CBA looks to boost engagement with younger audiences through Pisen deal

The Chinese Basketball Association (CBA) has announced that it has struck a deal with Pisen Electronics which sees the consumer electronics company become an...

Brooklyn Nets signs suite deal with Palladium Hotel

A season-long partnership has been announced between National Basketball Association (NBA) franchise the Brooklyn Nets and Spain-based hotel chain the Palladium Hotel Group. The deal,...

DraftKings nets MSG, NY Knicks and Rangers sports betting partnership

A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...