NBA replaces Ziggo with ESPN as Netherlands broadcasting partner

The National Basketball Association (NBA) has secured continued coverage in the Netherlands via a broadcasting partnership with ESPN, with the latter replacing fromer media...

NBA extends long term partnership with American Express

The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express. The agreement will see...

Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition. Over the next three years,...

EuroLeague expands UK viewership in FreeSports deal

EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague...

Timberwolves name Aura official digital security partner

Minnesota Timberwolves has announced a new partnership which names Aura the official digital security provider of the NBA side. The collaboration, sourced and negotiated by...

WNBA finds ‘significant opportunity’ with new sporting goods partner

The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league. The agreement...

Lakers secure first international partnership in community initiative drive

The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership. The...

Michael Jordan ups investment and joins Sportradar in advisory role

Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...

LA Clippers announce 23-year partnership in community benefit bid

Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...

Balkan League extends Delasport partnership

The Balkan International Basketball League (BIBL/Balkan League) has extended its partnership with Delasport, with the firm continuing to serve as the principal partner of...