Amazon chief confirms interest in NBA playoff games

Amazon’s Global Head of Sports, Jay Marine, has confirmed the company’s interest in acquiring broadcasting rights for NBA playoff games.  Marine spoke on a recent...

YMCA hatches new jersey patch deal with the Atlanta Hawks 

Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...

NBA, MLB and NHL launch safer betting campaign with bookmaker backing

Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...

Charlotte Hornets names bet365 as official sports mobile betting partner

The Charlotte Hornets has announced an exclusive long-term partnership with UK-based betting operator bet365, becoming the NBA team’s official mobile sports betting partner.  Subject to...

Sky Sports to broadcast US college football & basketball games

Sky Sports will be broadcasting NCAA College Football and Basketball games through a partnership with ESPN.  The UK sports broadcaster will show live games from...

EuroLeague & OlyBet committed to “thrilling moments” in extension deal

European basketball league, the EuroLeague, has announced the extension of its partnership with betting and casino operator OlyBet.  The partnership renewal also means that OlyBet...

Mani Gill: storytelling is the cornerstone of the British Basketball League’s...

As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...

Netflix interested in live NBA in-season tournament rights

The inaugural NBA in-season tournament this season has piqued the interest of executives at Netflix and are considering bidding for live rights to games.  This...

Scripps Sports generates 24% increase in WNBA viewership numbers 

Scripps Sports has revealed that its production “WNBA Friday Night Spotlight on ION” has pushed this season’s Women’s National Basketball Association audience up by...

Los Angeles Lakers & Spectrum launch dedicated streaming service

The Los Angeles Lakers have partnered with local broadcaster Spectrum to launch a new in-market direct-to-consumer streaming platform for live NBA games.  The new subscription...