LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’

The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...

‘The momentum continues’ as Prime becomes streaming home of Seattle Storm

Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side. Under the...

Nic Barlage replaces Komoroski to lead Cleveland Cavaliers

The Cleveland Cavaliers have appointed Nic Barlage as its new Chief Executive Officer, replacing Len Komoroski who is stepping away from the role at...

BIG3 introduces ‘future of sports ownership’ for basketball fans

The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...

FIBA and Two Circles develop long-term fan relations with Courtside 1891

FIBA, the International Basketball Federation, and Two Circles have announced a long-term partnership that looks to develop the direct-to-consumer market for basketball content globally. In...

Cleveland Cavaliers continues to carry Cliffs branding on team kit

Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...

Euroleague Basketball extends decade-long streaming deal with IMG Arena

Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...

NBC and PointsBet expand Chicago Bulls BetCast to cover further three...

NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...

Genius to provide ESPN with NCAA top-tier women’s basketball content

Genius Sports, official partner of the National College Athletics Association (NCAA), will provide data from the top-tier women’s basketball division to ESPN. The agreement with...

Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game

Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...