KK Crvena zvezda promotes Meridianbet in ‘largest sponsorship ever’
Serbian basketball team KK Crvena zvezda has inked a sponsorship deal with southeast Europe bookmaker, Meridianbet.
The Euroleague side - Serbia’s basketball champions - will...
Aaron Radin, British Basketball League CEO: “Carving out our own space”
Aaron Radin, who became CEO of the British Basketball League (BBL) last month, spoke to Insider Sport about his plans for the sport’s future...
Aaron Radin to take the BBL ‘to new heights’ as CEO
The British Basketball League (BBL) has announced the appointment of Aaron Radin as the sport’s new CEO.
Following what was described as an ‘extensive recruitment...
NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.
The short video content will include insights of what the professional...
Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal
Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor.
The partnership sees...
NBA 2K League disqualifies players and coach who violated betting rules
The NBA 2K League has disqualified six players and a coach from competing in any league games after they had been found to have...
Tammy Henault to lead all global marketing efforts for the NBA...
The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022.
Henault is the current Senior Vice President, Marketing,...
Asian Basketball League launches new series of tournaments with BETER
The National Basketball Federation has announced a partnership with BETER which will see the operator power and distribute Asian Basketball League (ABL) events.
Adding a...
NBA builds on success of reaching younger audiences with Buzzer
Mobile platform for short-form live sports, Buzzer, has renewed multi-year partnerships with the NBA and WNBA.
The platform will continue to distribute the live out-of-market...
Warriors offer in-arena food and drink orders with DoorDash
The Golden State Warriors and DoorDash have revealed a partnership to allow fans attending games and events at the Chase Center to order in-arena...