Manchester United reportedly set to form NBA team

Manchester United’s potential entry into NBA Europe shows a greater push to diversify income.Manchester United has reportedly agreed to establish a basketball team as...

The WNBA’s labour reckoning

America’s women’s basketball league is growing up fast. Its pay politics are trying to catch up.As most American sports fans start obsessing over the...

Has Blue Jays viewership nudged MLB toward Canadian expansion?

Major League Baseball (MLB) could be set to add at least one more franchise from Canada as the Toronto Blue Jays go into Game...

LIVE: FBI arrests NBA’s Rozier and Billups over gambling probe 

Miami Heat player Terry Rozier and Portland Trail Blazers head coach Chauncey Billups have reportedly been arrested by the FBI. This is an evolving story,...

NBA enters a new era with start of $76bn 11-year TV...

The 2025/26 NBA season tips off today (October 21) with a double-header as reigning champions the Oklahoma City Thunder host the Houston Rockets, while...

Ongoing British basketball saga continues as Team GB banned by FIBA

The International Basketball Federation (FIBA) has suspended the British national basketball team from international competition amid the ongoing dispute between the British Basketball Federation...

NBA targets Chinese revenue potential after 2016 fallout 

The National Basketball Association (NBA) played in Macau over the weekend, marking the first games to be played in a region of the People's...

EuroLeague’s new commercial strategy amidst growing NBA Europe talks

The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...

New NBA investment shows UK’s crucial role in European league

NBA announces UK investment following European league launch date reveal.The NBA and the UK government have announced a joint $13.5m (£10m) commitment to develop...

The NBA’s $20bn European opportunity

The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...