Lakers’ $10bn sale to Mark Walter brings 46-year end to Buss...
The NBA’s Los Angeles Lakers have reportedly been sold by the Buss family to Mark Walter for a US sports record $10bn. News broke on...
Building a future for 3×3 basketball in London
From a viral TikTok moment to the global 3x3 basketball stage, Ashley Hamilton is turning his dream into reality as a player and Co-Founder...
Vienna showcases 3×3 basketball’s growing appeal
3x3 basketball builds momentum in Vienna ahead of LA OlympicsThe Olympics often adds new competitions to keep the games fresh and exciting; some catch...
NBA team sponsorship revenue up 91% in five years
Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...
Exclusive: Manchester United could be a future NBA franchise
Manchester United may be thinking about packing its bags and leaving football for good after the season the men’s team has had. If this...
WNBA attendance & viewership figures open the season strong
On the opening weekend of the 2025/26 WNBA season, 89% of arenas were near full capacity as the league continues to ride the wave...
Why the WNBA is attracting major brands like Adobe
As the WNBA enters a new era of growth, the Golden State Valkyries and Adobe are showing how sport and business are converging to...
Trail Blazers looking for new owner in latest NBA team sale
The owners of the Portland Trail Blazers confirmed the NBA franchise is officially up for sale on May 13. Since his passing in 2018, former...
Michael Jordan joins NBC as ‘special contributor’ for NBA next season
NBA legend Michael Jordan will join NBC as a ‘special contributor’ to the US network’s coverage of the league next season. The six-time NBA Champion...
NBA challenges CFTC’s approach to sports prediction markets
The US Commodity Futures Trading Commission (CFTC) is facing growing scrutiny from academics and sports leagues following the NBA’s letter regarding sports event contracts...