Los Angeles Lakers & Spectrum launch dedicated streaming service
The Los Angeles Lakers have partnered with local broadcaster Spectrum to launch a new in-market direct-to-consumer streaming platform for live NBA games.
The new subscription...
FC Bayern Basketball nets betting sponsorship with Interwetten
Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years...
Forbes: average NBA team valuation soars 35%
Forbes released its annual ‘Most Valuable NBA Teams’ list for this year, and whilst the Golden State Warriors top the standings for the second...
British Basketball League scores US media rights deal
Stepping up its efforts to expand the British Basketball League (BBL) in the US, the league has secured a ‘ground-breaking’ media rights agreement with...
BetMGM unites with Sportradar to elevate NBA engagement
BetMGM has confirmed a new deal with Sportradar enabling the operator to gain access to official NBA optical tracking data.
It means that for the...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.
As the new NBA season commences, the partnership will continue to...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
Washington Wizards announce ‘wealth building’ Robinhood jersey partnership
National Basketball Association (NBA) team Washington Wizards has signed financial services platform Robinhood as its official brokerage and jersey partner.Robinhood’s logo will be visible...
Lou Williams the newest member of FanDuel’s NBA show ‘Run It...
FanDuel’s daily news NBA show, ‘Run It Back’, returns for its second season and has announced former player Lou Williams as one of its...
Report: is the NBA looking to replicate the NFL’s Amazon deal?
The NBA is approaching the end of its current media rights deal and sources from inside the league are looking to Amazon to organise...