NBA and Sportradar create hyper-personalised viewing experiences

The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass. Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...

Checkd reveals top five betting trends for March Madness

The biggest event in college basketball has once again rolled around, with March Madness Selection Sunday happening this Sunday (17 March).  With UConn, Houston and...

Detroit Pistons becomes the latest NBA team to partner with MeetKai

Detroit Pistons has announced a partnership with immersive AI company MeetKai, with ‘Detroit Pistons World’ set to launch later this year. The NBA team’s own...

Warner Bros Discovery remains committed to NBA rights despite streaming threat

The upcoming NBA broadcast deal for the 2025-26 season is set to be the league’s most lucrative agreement yet, and Warner Bros Discovery has...

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

NBPA revolutionises fan experience with metaverse launch 

The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai. The NBPA metaverse experience debuted on 15...

SoFi and Jayson Tatum partner for $1m financial literacy initiative

US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m.  The SoFi Generational...

DAZN brings FIBA’s Courtside 1891 to deliver basketball content

FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games.  DAZN will partner...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players. The...

FairPlay conducts first M&A under new identity just one week after...

FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4). Founded in 2019...