LeBron James among NBA stars to feature in Netflix docuseries

Netflix is reportedly working on a docuseries centred around the NBA and its stars in the same vein as its recent NFL centric show...

British Basketball League adds Bally Sports to US media expansion

Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country.  The sports streaming app will...

Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote

NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey.  The basketball team became the...

British Basketball League expands US presence with Fubo Sports

The British Basketball League (BBL) is extending its visibility across the US further through the announcement of a new streaming partnership with Fubo Sports.  The...

Insider Insights 2023: Sports’ striving to engage the masses

Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...

FIBA: why 3×3 basketball continues to reach new heights

3x3 basketball was merely in its infancy stages in the mid-2000s, but since being regulated by the International Basketball Federation (FIBA) the sport has...

Genius gets extension to long-running FIBA deal with new AI edge

A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport. London-based Genius,...

British Basketball League continues US broadcast expansion via YES Network

The British Basketball League (BBL) has announced a new broadcast partnership with the YES Network to show games on the US regional sports network.  The...

Charlotte Hornets & Lowe’s continue fan initiatives in deal extension

The NBA’s Charlotte Hornets and North Carolina retail store Lowe’s have announced an extension of their long-term partnership, in which the latter remains the...

Mark Cuban to sell majority stake in Dallas Mavericks in ...

Dallas Mavericks majority owner Mark Cuban is working on a reported $3.5bn deal to sell his share in the NBA franchise to the Adelson...