NBA’s European games to test waters for league expansion
With the announcement of the NBA bringing six games to Europe over the next three years, it may prove to be a litmus test...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...
Hillary Clinton backs “Pay Us What You Owe Us” WNBA player...
Former US Presidential candidate Hillary Clinton has backed players of the Women’s National Basketball Association (WNBA) who are currently in the midst of protesting...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
Exclusive: FIBA 3×3 targets new partners, new markets
Insider Sport explores FIBA 3x3’s commercial opportunities following the Vienna World Tour stop.FIBA 3x3 — you may have heard of it already, and if...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...
NBA’s Malik Beasley named in Federal gambling investigation
The investigation, which centers on suspicious betting activity around a January 2024 game, has stalled contract talks with Detroit and comes amid growing scrutiny...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Valkyries becomes WNBA’s most valuable franchise
The Golden State Valkyries are the WNBA's most valuable franchise ever, despite only being in their debut season.According to market research by Sportico,...
Euroleague locks in clubs ahead of NBA’s Europe move
Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...