Ongoing British basketball saga continues as Team GB banned by FIBA
The International Basketball Federation (FIBA) has suspended the British national basketball team from international competition amid the ongoing dispute between the British Basketball Federation...
NBA targets Chinese revenue potential after 2016 fallout
The National Basketball Association (NBA) played in Macau over the weekend, marking the first games to be played in a region of the People's...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
New NBA investment shows UK’s crucial role in European league
NBA announces UK investment following European league launch date reveal.The NBA and the UK government have announced a joint $13.5m (£10m) commitment to develop...
The NBA’s $20bn European opportunity
The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...
NBA’s European games to test waters for league expansion
With the announcement of the NBA bringing six games to Europe over the next three years, it may prove to be a litmus test...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...
Hillary Clinton backs “Pay Us What You Owe Us” WNBA player...
Former US Presidential candidate Hillary Clinton has backed players of the Women’s National Basketball Association (WNBA) who are currently in the midst of protesting...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
Exclusive: FIBA 3×3 targets new partners, new markets
Insider Sport explores FIBA 3x3’s commercial opportunities following the Vienna World Tour stop.FIBA 3x3 — you may have heard of it already, and if...