BBL players given additional support under £7m 777 Partners investment

The British Basketball League (BBL) has announced that 777 Partners has invested £7 million in return for a 45% stake in the professional league.  The...

NBA appoints Emmy award winner as President, Content and Executive Producer

The National Basketball Association (NBA) has appointed Gregg Winik, as its new President, Content and Executive Producer from 1 January. The Emmy Award winner who recently...

LNB nets beIN coverage for 2021/22 Betclic Elite

The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season. This is the...

Eleven Italy elevates its basketball offering with FIBA deal

The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events. Until 2025, the company...

Staples Center becomes Crypto.com Arena under AEG agreement

Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center. Effective...

Abu Dhabi to become first NBA host in UAE

The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...

BetMGM boosts brand recognition via New York Knicks and Rangers

BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers. Madison Square Garden Sports...

FIBA 3-3 enlists Sportradar for bet monitoring after Tokyo debut

FIBA 3-3, the emerging form of ‘urban basketball’ which made its first major appearance at this year’s Tokyo 2020 Olympic Games, has signed an...

WNBPA brings support to communities in Pepsi partnership

The Women's National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together - PepsiCo's series of grassroots initiatives - supporting causes important to...

NBA names DraftKings and FanDuel co-official sports betting partners

The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners. The collaboration sees both companies...