BBL Director: 777 investment will serve as a catalyst for British...

The British Basketball League (BBL) received seven million pounds of funding from Miami-based firm 777 last month as the tournament aims to become increasingly...

Pelicans launches first co-branded credit card with Cardless

The New Orleans Pelicans has introduced the first Pelicans-branded credit card in a collaboration with financial technology firm, Cardless. Issued by First Electronic Bank, the...

Pelicans establishes ‘strong local partnerships’ with BetRivers Sportsbook

Online sports betting and casino company, Rush Street Interactive (RSI), has announced that its BetRivers Sportsbook is now an official partner of the New...

Klarna unites with Chicago Bulls in fashion collaboration

The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna. The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...

Edison joins WNBA as first official Chief Growth Officer

The Women’s National Basketball Association (WNBA) has appointed Colie Edison as the league’s first-ever Chief Growth Officer, as of 31 January, 2022. Based in the...

Basketball Champions League gives fans free content with LNB TV

The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches. As...

Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal

Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...

BBL players given additional support under £7m 777 Partners investment

The British Basketball League (BBL) has announced that 777 Partners has invested £7 million in return for a 45% stake in the professional league.  The...

NBA appoints Emmy award winner as President, Content and Executive Producer

The National Basketball Association (NBA) has appointed Gregg Winik, as its new President, Content and Executive Producer from 1 January. The Emmy Award winner who recently...

LNB nets beIN coverage for 2021/22 Betclic Elite

The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season. This is the...