British basketball hangs in balance after Super League Basketball loses rights
In a stunning turn of events, the British Basketball Federation (BBF) has handed the licence rights for its top-flight league to EuroLeague CEO Marshall...
Tristan Thompson combines sports and crypto as Sportsbet.io ambassador
NBA player Tristan Thompson has combined his love for sports and cryptocurrency by becoming a brand ambassador for crypto betting platform Sportsbet.io.As part of...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
AS Monaco Basket joins forces with zondacrypto for Euroleague
Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will...
EuroLeague Basketball extends IIMG contract for another 10 years
IMG has renewed a long-running contract with EuroLeague Basketball, the premier basketball tournament in Europe.The sports media rights management agency will continue as a...
Reebok inks new multi-year deal with the WNBA
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Reebok that will see the US sportswear company manufacture sneakers for...
NBA deepens casino presence with new slot game
The NBA has co-launched a new branded slot game with US betting company FanDuel looking to leverage the growth of the US igaming sector. NBA...
FIBA reports 76% growth in viewership of 3×3 basketball
The International Basketball Federation (FIBA) maintains confidence in the long-term sustainability of its 3x3 World Tour competition.Launched in 2012, the 3x3 World Tour has...
DAZN adds EuroLeague Women to growing basketball portfolio
DAZN has added another feather in its sports media cap with the addition of EuroLeague Women, the pan-European women’s basketball league.The OTT sports streaming...
SLB takes inaugural cup final to Motorpoint Arena Nottingham
Super League Basketball (SLB) has announced that the Motorpoint Arena Nottingham will host the league’s inaugural Cup Final on 9 March 2025.The SLB stated...