ESPN: 2023 NBA Draft most watched ever

ESPN has announced that this year’s NBA Draft was the “most-watched NBA Draft ever on any network” according to the latest Nielsen ratings.  The first...

Reports: Qatar closes in on 5% stake takeover in Wizards and...

Media reports suggest that an investment deal from Qatar is nearing completion for the purchase of a 5% stake in Monumental - owner of...

Report: Michael Jordan sells Hornets to Plotkin for $3bn

Sources close to Michael Jordan have confirmed for sports news outlet ESPN that the basketball legend is no longer the majority stakeholder of the...

Genius Sports enhances commitment to basketball in Vietnam

Genius Sports has confirmed a long term deal with the Vietnam Pro Basketball League (VBA), as the group looks to drive basketball. The data and technology company...

2023 NBA Playoffs achieves highest average rating in five years

As the Denver Nuggets were crowned NBA champions for the first time in the franchise’s history, it drew a curtain on an NBA postseason...

LA Lakers to keep ‘Crypto.com Arena’ name 

As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...

Report: NBA sponsorship revenue skyrockets to $1.4bn

As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue.  A recent report by Sponsor United revealed...

BetVictor deepens support for Canadian basketball

BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season. As the operator expands its presence in...

WNBA announces Sony Entertainment as latest commercial partner 

The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...

IBL deepens partnership with Genius Sports to tackle match-fixing

The Indonesian Basketball League (IBL) has expanded its partnership with Genius Sports to launch a comprehensive integrity programme to tackle the threat of match-fixing. Genius...