Sportradar extends long-running media deal with CBA League
Credit: zhangjin_net, Shutterstock

Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.

The Swiss sportstech company will continue to distribute content from over 550 CBA League games. This will include highlights and short-form video content across the 2024/25 campaign.

It is hoped that this will extend the CBA’s reach across broadcast and audio-visual distribution channels, particularly streaming services and over-the-top (OTT) platforms. The league will also continue to use Sportradar’s integrity services and solutions.

Shirley Lv, CBA Senior Director Media Rights, said: “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company’s extensive experience and recent track record. 

“By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.”

Sportradar is already a partner of some of the largest basketball leagues and organisations, such as the International Basketball Federation (FIBA), the National Basketball Association (NBA), the French Basketball League (LNB) and the Turkish Basketball Federation (TBF).

The company’s last renewal with CBA League occurred in 2021. The more recent renewal comes shortly after Sportradar unveiled its accounts for 2023, revealing full year revenue of €878m, up 20% on €730m in 2022.

“Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility,” added Ben Turner, Head of Sports Content and Partnerships, APAC and Head of Global Basketball for Sportradar.

“Basketball is one of only a few sports with significant global appeal, and Sportradar is committed to maximising this potential for both the CBA League and our clients. Together, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.”

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