New York Knicks embraces Abu Dhabi in new patch sponsorship ahead...
The New York Knicks will have ‘Experience Abu Dhabi’ as its latest jersey patch sponsor ahead of the upcoming NBA season. Knicks owner Madison Square...
TNT Sports invests in Unrivaled ahead of basketball league’s first season
American women’s basketball league Unrivaled has secured major media visibility ahead of its inaugural season via an agreement with TNT Sports.The multinational sports broadcasting...
US largest online bookmaker signs EuroLeague basketball media deal
FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...
Novibet becomes official betting partner of NBA in Greece
Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece. The company becomes the...
WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
FIBA and EBU team up for free and expanded basketball coverage
FIBA, basketball’s world governing body, and the European Broadcasting Union (EBU) have signed a four-year deal broadcasting deal. As part of the agreement, basketball fans...
Super League Basketball follows DAZN deal with new production partnerships
The UK’s Super League Basketball (SLB) is moving to further enhance its broadcast reach and appeal with the 2024/25 season underway, announcing some new...
Genius Sports hires Google tech director to oversee AI capabilities
Sports data and technology firm Genius Sports has named Mark Kropf as its new Chief Technology Officer at a time of increased AI adoption...
UK’s Super League Basketball lands on DAZN for debut season
Leading streaming service DAZN has acquired the exclusive rights to broadcast the newly formed UK Super League Basketball (SLB). All games will be available to...
Portland to become WNBA’s 15th franchise for 2026 season
The Women’s National Basketball Association (WNBA) has awarded Portland to become the newest franchise expanding the league to 15 teams. The new Portland WNBA team,...