WNBA to reach every “American TV household” through Scripps broadcasting deal

The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’. As part of the agreement, both...

OG Anunoby becomes new part-owner of BBL’s London Lions

National Basketball Association (NBA) and Toronto Raptors star Ogugua ‘OG’ Anunoby has become the new part-owner of British Basketball League (BBL) team the London...

Gaming Society and NBC Sports team up to boost women’s sports...

Betting education platform Gaming Society and NBC Sports have teamed up to promote the biggest voices in women’s sports. The partnership will see Gaming Society...

Phoenix Suns and PayPal extend sponsorship deal until 2026

National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal.  Extending the agreement until the end...

Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...

The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups. The six organisations aim...

NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...

Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs.  Being...

Kaseya replaces FTX as Miami Heat’s new arena sponsor

National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s...

NCAA Women’s Basketball Tournament Final breaks TV records

The NCAA women’s basketball tournament final between eventual champions LSU and runners-up Iowa has broken a 20-year record as 9.9 million people tuned in...

YES Network launches primetime sports streaming subscription service

The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...

Manchester Giants primed for offers as BBL gives clearance

The British Basketball League (BBL) has revealed that they are open for the Manchester Giants to start receiving third-party ownership bids for the team.  The...