The NBA strengthens Indian presence with social streams

The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...

Genius Sports strengthens basketball strategy with Romain Vez appointment

Genius Sports has strengthened its senior sports team, with the appointment of Romain Vez to lead its global basketball strategy. Vez will be responsible for...

Fan engagement thrives as NBA Playoffs hit crucial stage

With LeBron James out, there was a level of trepidation that the 2019 NBA Playoffs would struggle to capture the interest of previous tournaments. However,...

The NBA Playoffs and life without LeBron

When the NBA ascertained in March that the Los Angeles Lakers would not be in this season’s playoffs, some alarm bells must have gone...

NBA confirms trial of international sponsorship rights

The NBA has agreed to launch a three-year trial program allowing teams to sell international sponsorship rights for the first time. As reported in the Sports...

The future of sports betting sponsorships in the US

There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...

Betting on Sports America hits major leagues with sporting delegates

Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...

The NBA elevates retail presence in China

The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...

NBA heads to Paris as London game axed next season

The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...

WATCH: Using March Madness to capture the imagination of the US

In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture". Speaking at last...