Reebok inks new multi-year deal with the WNBA
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Reebok that will see the US sportswear company manufacture sneakers for...
NBA deepens casino presence with new slot game
The NBA has co-launched a new branded slot game with US betting company FanDuel looking to leverage the growth of the US igaming sector. NBA...
FIBA reports 76% growth in viewership of 3×3 basketball
The International Basketball Federation (FIBA) maintains confidence in the long-term sustainability of its 3x3 World Tour competition.Launched in 2012, the 3x3 World Tour has...
DAZN adds EuroLeague Women to growing basketball portfolio
DAZN has added another feather in its sports media cap with the addition of EuroLeague Women, the pan-European women’s basketball league.The OTT sports streaming...
SLB takes inaugural cup final to Motorpoint Arena Nottingham
Super League Basketball (SLB) has announced that the Motorpoint Arena Nottingham will host the league’s inaugural Cup Final on 9 March 2025.The SLB stated...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Golden State Warriors dive into blockchain with Coinbase
Ahead of the start of the new NBA season, the Golden State Warriors have partnered with cryptocurrency exchange Coinbase. The Warriors named Coinbase as its...
Sportradar to enter next phase of NBA fan evolution with suite...
Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with...
Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...