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partnership playbook
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Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
Italy, Milan, 2025 01 29: Lautaro Martinez (FC Inter) scores and celebrates the 2-0 goal at 16' during soccer game FC Inter vs AS Monaco , UCL 2024-2025, League Phase MD8 with Betsson sponsor, San Siro Stadium.
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Europe
Time to read: 3 min
Inter Milan sponsor questioned after Champions League game
March 3, 2026
LONDON, ENGLAND - JULY 26, 2017: New Nike Ordem 5 ball. Football player in Puma boots shoots the Official Premier League Ball.
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Financial Results
Time to read: 7 min
Liverpool leads the pack in latest Premier League financials
March 2, 2026
Iran World Cup participation confirmed
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Cricket
Time to read: 4 min
The sports competitions affected from the Iran-US-Israel conflict
March 2, 2026
Premier League streaming service
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Broadcasting
Time to read: 4 min
Why Premier League + could revolutionise football broadcasting forever
February 27, 2026
Faro, Portugal - 08 07 2025: Cristiano Ronaldo seen during Friendly game between Al-Nassr Football Club and Rio Ave FC.
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Europe
Time to read: 4 min
Cristiano Ronaldo realises ownership dream with Saudi help
February 26, 2026
Paramount+ to become home of Concacaf Women's competitions.
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Football
Time to read: 3 min
Paramount+ becomes US home of Concacaf women's football
February 26, 2026
San Sebastian, Spain - September 13, 2025: La Liga match between Real Sociedad and Real Madrid played in San Sebastian. Real Madrid players with the ball. La Liga 2024, 2025.
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Football
Time to read: 4 min
Why La Liga's anti-piracy fight causes collateral damage
February 26, 2026
Sheffield, Yorkshire. United Kingdom. Sheffield Wednesday Football Club, Hillsborough Stadium. Aerial Image. 26th January 2024.
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Football
Time to read: 3 min
Sheffield Wednesday takeover fails due to valuation gaps
February 25, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
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Broadcasting
Time to read: 10 min
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
February 24, 2026
Amazon's coverage of Champions League match.
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Advertisement
Time to read: 4 min
Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
Premier League clubs to face unlicensed gambling sponsorship ban
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Football
Time to read: 4 min
Premier League gambling sponsorship ban gets UK government backing
February 23, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025.
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Football
Time to read: 4 min
Infantino renews FIFA Coin idea despite no clear plan
February 20, 2026
The financial implications if Tottenham is relegated
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Broadcasting
Time to read: 6 min
Why a Tottenham relegation could be severe financially
February 20, 2026
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
BREAKING
Broadcasting
Time to read: 4 min
La Liga claims piracy win as NordVPN says it wasn’t told
February 19, 2026
Birmingham City FC reach deal to sell Women's football team
BREAKING
Football
Time to read: 4 min
Women's football club ownership: Is separation becoming a trend?
February 18, 2026
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
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Agencies
Time to read: 3 min
BOXXER’s Ben Shalom enters the pitch with new football agency 
February 17, 2026
World Cup rights battle between BeIn and LFP
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Broadcasting
Time to read: 4 min
World Cup rights dispute leads to LFP Media CEO’s resignation
February 16, 2026
Daniela Idi
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Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
UEFA opposes FIFA
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Financial Results
Time to read: 4 min
UEFA leans on solidarity narrative as €5.1bn budget reveals post-EURO revenue dip
February 13, 2026
Florentino Perez of Real Madrid ends Super League dispute
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Europe
Time to read: 4 min
Real Madrid ends Super League dispute with UEFA
February 12, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026