Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Sideline Moves: Chelsea losses grow after £4m payout
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Italy World Cup proposal exposes limits of FIFA’s replacement rules
A political proposal to install Italy in place of Iran at the 2026 FIFA World Cup has been dismissed by officials, raising questions over...
Global player union battle emerges as AIF launches in Madrid
A new international footballers’ union has launched with 30,000 players, but an immediate rebuke from FIFPRO highlights a growing divide over global player representation.A...
NWSL awards expansion franchise to Columbus for 2028 debut
The National Women’s Soccer League will add a Columbus-based team in 2028, backed by Haslam Sports Group, Nationwide and local investors, as the competition...
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
World Cup transport row deepens as Philadelphia breaks ranks
A free post-match travel deal in Philadelphia contrasts sharply with rising fan transport costs in New Jersey, adding to scrutiny over how World Cup...
Lionel Messi acquires fifth-tier Catalonian club UE Cornellà
Footballing icon Lionel Messi has completed the full acquisition of Spanish fifth-tier side UE Cornellà – a club based in Catalonia where Messi spent...
Scottish football could lose betting deals under Greens’ plan
Scottish Greens' plans to remove gambling sponsorships could hit Scottish football finances, where clubs depend heavily on betting partnershipsCeltic and Rangers FC could see...
Why football should prioritise cognitive ROI over commercial
Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...