Liverpool and Google Pixel partner to tap into the world of...
Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology...
Preston and EPIC renew charitable Man of the Match award
Gambling harm prevention organisation EPIC Risk Management and Preston North End will continue to provide charity benefits after every Man of the Match Award...
Sheffield United announces CFI as new front-of-shirt sponsor
Upon the club's return to the Premier League, Sheffield United has announced a “significant commercial partnership” with global multi-asset broker CFI Financial Group.
The Dubai-based...
DAZN makes football broadcasting play with Saudi Arabia
DAZN has reportedly acquired the rights to the Saudi Pro League, making its anticipated splash in the UK football broadcasting market.
Consequently, every game from...
Discussion to be held over new football time rules after early...
After the English Football League (EFL) and Community Shield games kicked off the English football season last weekend, the introduction of new time rules...
VFB Stuttgart nets new collaboration with Winamax
Winamax has announced its debut sponsorship in the Bundesliga through a new partnership with VfB Stuttgart.
The deal marks the French online gambling firm’s first...
Report: Atletico Madrid closing in on Riyadh Air sponsorship
Atletico Madrid are reportedly on the verge of agreeing to a new sponsorship deal with Riyadh Air, making the Saudi airline the La Liga...
Entain: How the ‘Wrexham Effect’ exploded football bets in the US
As Wrexham AFC prepare for a long-awaited return to the EFL League Two this weekend, Entain reveals how the ‘Wrexham Effect’ has had a...
SBC to Support Game4Ukraine Charity Football Match
SBC, in partnership with SMH and the Arveladze Foundation, is proud to announce its backing for the charity football match, Game4Ukraine 2023.
This momentous event...
Tom Brady ‘looking for success’ as Birmingham City minority owner
NFL icon Tom Brady has become a minority owner of Championship football club Birmingham City.
Brady will enter a partnership with majority owners Knighthead Capital...