Sky Sport turns to TikTok for new football viewing experiences
Sky Sport Germany has explored new avenues for broadcast engagement ahead of the upcoming season.
The broadcaster tapped into a data-driven approach with a live...
Serie A rights can be vital for betting engagement
News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to...
Wolves reveal 6686 sport as new sleeve sponsor during Man United...
As Manchester United welcomed the first game of the new Premier League season at Old Trafford, their opponents Wolves revealed its new sleeve partner...
Burnley FC taps into Web3 in new Rapidz partnership
Burnley FC has enlisted Rapidz to its growing portfolio of partners to become the club’s new blockchain partner.
The Premier League team inked a three-year...
Verizon extends sponsorship deal with LaLiga North America
Verizon and Spain’s LaLiga have extended their partnership as the football league looks to further expand its presence in North America.
Under the renewal of...
DAZN lands Ligue 1 matches via Canal+
Sports OTT streaming platform DAZN has announced its launch in France after agreeing to broadcast live Ligue 1 matches through a deal with Canal+.
The...
FC Barcelona lists new $1bn media entity with Mountain & Co
FC Barcelona has announced it has listed its in-house media division - Barca Media - on the Nasdaq exchange in a new partnership with...
AS Monaco and 6686 Sport to enhance global following in Asia
Ligue 1 club AS Monaco has agreed to a new partnership with sports entertainment platform 6686 Sport to bolster its presence in Asia.
The agreement...
West Ham United continues long term Lyca Mobile extension
West Ham United has announced a multi-year extension of its partnership with Lyca Mobile.
As a result of the extension, the longstanding deal will now...
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
Isotonic drink PRIME has continued its sports marketing push through a new collaboration with German Bundesliga champions, FC Bayern Munich.
Founded by Logan Paul...