FIFA Club World Cup still without UK free-to-air partner
The upcoming revamped FIFA Club World Cup is still without a free-to-air partner in the UK, as BBC and ITV both confirmed they backed...
AC Milan expands global presence with LatAm betting partnership
AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.The collaboration looks to increase AC Milan’s visibility and...
NWSL eyes bold growth as expansion plans continue
Jessica Berman, Commissioner of the National Women's Soccer League (NWSL), has teased plans for further expansion.Speaking at the SheBelieves Summit on Friday, Berman said...
UEFA President Ceferin opposes 64-team 2030 World Cup
UEFA President Aleksander Ceferin has condemned FIFA’s proposals of expanding the 2030 FIFA World Cup to a 64-team format. Ceferin labelled the notion of further...
Is Brazilian football the new hub for gambling sponsorships?
The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.Currently,...
Under Armour powers France market push with PSG’s Hakimi
Under Armour is aiming to strengthen its foothold in France by selecting Paris Saint-Germain’s (PSG) Achraf Hakimi as its latest brand ambassador.As part of...
UK revealed as sole bidder for 2035 FIFA World Cup
Gianni Infantino, President of FIFA, has revealed that the UK is the sole bidder to host the 2035 Women’s World Cup.Infantino confirmed that the...
Breaking new ground: the rise of women’s football betting
The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this...
Chelsea remains PSR compliant with Women’s team acquisition
Chelsea FC majority owners BlueCo has confirmed it has agreed a full acquisition of Chelsea FC Women Ltd. This ultimately sees Chelsea’s pre-tax loss of...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...