Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...
Cristiano Ronaldo takes on Hollywood with UV Marv studio
Football legend Cristiano Ronaldo has teamed up with Hollywood director Matthew Vaughn to launch the independent film studio, UV Marv.The studio has already begun...
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football...
Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the...
Aston Villa partners with Legends to emphasise new revenue driver
Aston Villa is aiming to provide more fan experiences by partnering with Legends to create ‘best-in-class’ supporter packages. Legends, a global premium experiences company, has...
Manchester United revives Asian focus with two preseason matches
Manchester United has added Asia to its list of preseason tour destinations, which now spans across three continents. Kuala Lumpur and Hong Kong are the...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
Report: Salford City at a crossroads as Class of ‘92 explore...
League Two side Salford City FC is on the brink of a new chapter as reports suggest that the club’s 'Class of ‘92' owners...
Five Champions League places awarded to Premier League after Arsenal’s Real...
After Arsenal’s 3-0 victory over Real Madrid at the Emirates Stadium last night, five UEFA Champions League qualification places have been awarded to Premier...
River Plate reaps the commercial rewards of the Club World Cup
Argentine football club River Plate has reportedly used its upcoming FIFA Club World Cup appearance to secure a new commercial deal.According to La Página...