Modrić gains ownership status at Swansea City
Croatian football legend Luka Modrić is now a minority owner of English Football League (EFL) club Swansea City. Modrić has become a co-owner and investor...
Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Tottenham look to turn fortunes around with Venkatesham as new CEO
Tottenham Hotspur has confirmed the appointment of Vinai Venkatesham as the club’s new CEO. Venkatesham notably spent a stint as CEO of Spurs’ fiercest rivals...
Birmingham City’s promotion story to feature on Amazon Prime
Birmingham City has become the latest English club to partner with Amazon Prime to produce a new behind-the-scenes documentary.Although the documentary is currently untitled,...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...
Cristiano Ronaldo takes on Hollywood with UV Marv studio
Football legend Cristiano Ronaldo has teamed up with Hollywood director Matthew Vaughn to launch the independent film studio, UV Marv.The studio has already begun...
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football...
Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the...
Aston Villa partners with Legends to emphasise new revenue driver
Aston Villa is aiming to provide more fan experiences by partnering with Legends to create ‘best-in-class’ supporter packages. Legends, a global premium experiences company, has...
Manchester United revives Asian focus with two preseason matches
Manchester United has added Asia to its list of preseason tour destinations, which now spans across three continents. Kuala Lumpur and Hong Kong are the...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...