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Football with Sky Bet EFL branding.
BREAKING
Europe
Time to read: 4 min
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25 season
April 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Erling Haaland becomes investor of his favourite hair-tie company
April 17, 2024
Wrexham, Wales, UK, General view of The Racecourse Ground.
BREAKING
Football
Time to read: 3 min
Wrexham partners with Gatorade in ‘first of its kind’ deal
April 16, 2024
Betsson partners with Tornio FC in latest Italy infotainment deal
BREAKING
Europe
Time to read: 2 min
Betsson partners with Tornio FC in latest Italy infotainment deal
April 16, 2024
UEFA Euro 2024
BREAKING
Europe
Time to read: 4 min
‘If you can’t walk the walk, avoid talking the talk’ - ASA sets out Euro 2024 marketing guidelines
April 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
EBC becomes FC Barcelona’s official FX partner to extend reach across the globe
April 15, 2024
Bitcoin gold coin and defocused chart background.
BREAKING
Football
Time to read: 3 min
Ninth tier club eyes up Premier League after $4.5m bitcoin investment
April 15, 2024
credit: AC Milan
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan unveils “first ever” front row exclusive experience
April 12, 2024
Sunderland
BREAKING
Football
Time to read: 2 min
Sunderland announces Hummel as new kit partner for next season
April 12, 2024
BREAKING
Europe
Time to read: 3 min
Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial scrutiny
April 12, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 3 min
New Premier League transfer cap agreed by clubs under PSR changes
April 12, 2024
BBC in Channel 4 merger talks
BREAKING
Europe
Time to read: 3 min
The Athletic editor Alex Kay-Jelski named Director of BBC Sport
April 12, 2024
Women's Super League (WSL)
BREAKING
Europe
Time to read: 3 min
Sky and BBC remain WSL media partners in one year extension
April 11, 2024
credit: Argentine Football Association (AFA)
BREAKING
Features
Time to read: 9 min
AFA: Why the 2022 World Cup was an on and off-pitch Argentine success
April 11, 2024
Premier League has to prove its virtues to avoid government regulation
BREAKING
Comment
Time to read: 4 min
Premier League has to prove its virtues to avoid government regulation
April 11, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Jack Grealish the face of Hellmann’s preparations for EURO 2024
April 11, 2024
Florida Panthers
BREAKING
Europe
Time to read: 2 min
Florida Panthers sign Hard Rock Bet as debut sportsbook partner
April 10, 2024
Conceptual image provided by IMG.
BREAKING
Football
Time to read: 2 min
Fulham selects IMG to support sales of ‘world-class’ experiences
April 10, 2024
Man playing video game using an XBOX controller.
BREAKING
Esports
Time to read: 3 min
EFL inks deal with EA SPORTS FC to bolster global appeal
April 10, 2024
credit: Shutterstock (Saolab Press)
BREAKING
Football
Time to read: 2 min
Exness strikes deal with La Liga to explore new LatAm commercial avenues
April 10, 2024
Match between Manchester United and Brentford showcasing Genius Sports' augmented highlight tech.
BREAKING
Football
Time to read: 2 min
Brentford continues ‘data-driven approach’ via Genius Sports
April 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Puma to become Southampton FC’s new kit partner for 2024/25
April 10, 2024
Brazil Betting Bill paving way for sports sponsorship activations
BREAKING
Europe
Time to read: 2 min
Betano sports sponsorship crusade countries with Brasileiro Série A deal
April 9, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026