Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
Manchester United warns of “hard choices” in profitability push
Manchester United has announced plans to cut around 150-200 jobs as part of a ‘transformational plan’.The plan, titled “Transformation Plan to Strengthen Financial Sustainability...
Cantona promotes responsible gambling in ParionsSport campaign
Manchester United legend Eric Cantona is part of the new ‘King Eric’ campaign promoted by French online sportsbook ParionsSport. La Française des Jeux (FDJ)...
Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
UK minister apologises after legal clash over football regulation
Stephanie Peacock, UK Minister of Sport, has apologised after her "op-ed" led to legal letters from the executives of three Premier League clubs.In her...
Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
Long standing FIFA partner Coca-Cola has resolved a legal dispute with the international football governing body to become a sponsor of the revamped FIFA...