Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt.
As part of the ‘Unseen City Shirts’ campaign, the second shirt design is titled ‘Blue Moon’ and is a digital collectible that can be minted for fans of the Premier League club to collect and win prizes.
The ‘Blue Moon’ shirt was designed by artist Charli Cohen and is a nod to the famous club anthem that is played before and sung by fans at the Etihad Stadium. The shirt design illustrates a lunar cycle with OKX branding attached.
Fans will be able to find the limited edition shirt on the OKX Web3 marketplace app from 29 April – 2 May. This follows on from the first limited edition shirt release, titled ‘The Roses and the Bees’, a homage to the working ethics of Manchester and its people.
Each collectible minted will randomly be assigned a rarity level – Classic, Rare or Ultra Rare, providing fans with a chance to win exclusive prizes.
Depending on the rarity of the digital collectible, fans have the chance to win exclusive prizes, including a limited-edition physical version of the specially designed football shirt and tickets to Manchester City matches.
City Football Group’s Chief Marketing & Fan Experience Officer, Nuria Tarré, spoke on the release of the campaign last week: “Manchester City are continually exploring new and unique ways to engage with our global fanbase and aim to be at the forefront of the use of emerging technology to enhance fan experience.
“The metaverse and Web3 are part of our innovative technology strategy and provide an exciting opportunity as we continue to offer touchpoints for fans in this emerging space, with digital collectible drops and metaverse-based experiences launched in recent years by the club.
“By collaborating with OKX, we continue to deliver unique, creative and innovative activations; we hope our fans enjoy this latest instalment with OKX.”
