Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...
Wrexham AFC eyes international matches with new Kop stand
League One club Wrexham AFC has unveiled design plans to upgrade its Kop stand at the club’s STōK Cae Ras stadium. The new stand will...
Dimitar Berbatov named LiveScore European Ambassador
Former Bulgarian striker Dimitar Berbatov has become the new European brand Ambassador of LiveScore in a new extension to a pre-existing partnership. The ex-Premier League...