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Betano builds up global sports profile with CONMEBOL deal
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Europe
Time to read: 2 min
Betano builds up global sports profile with CONMEBOL deal
February 9, 2024
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Europe
Time to read: 2 min
Sky Deutschland keeps Premier League broadcasting rights
February 9, 2024
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Fan Engagement
Time to read: 4 min
Atlético Mineiro CCO on why Brazil betting is a “watershed moment” for football
February 9, 2024
The trinity statue outside of Old Trafford.
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Football
Time to read: 2 min
Manchester United & Stone Roses fuses fashion with football
February 9, 2024
West Ham crest on floor in stadium.
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Features
Time to read: 7 min
West Ham women’s VP Queenie Porter reveals the keys to commercial growth for women’s football
February 8, 2024
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Football
Time to read: 2 min
Ceferin makes fourth term u-turn to step down from UEFA Presidency in 2027
February 8, 2024
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Football
Time to read: 2 min
Huddersfield Town’s Kian Harratt handed four month ban over betting violations
February 8, 2024
Argentina football team crest on its kit.
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Football
Time to read: 3 min
Argentina’s football teams signs deal with American Express
February 8, 2024
Old Trafford
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Football
Time to read: 2 min
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
February 7, 2024
A football sat in front of the Saudi Arabian national flag
BREAKING
Asia
Time to read: 3 min
Saudi Arabia makes history with women's football tournament
February 7, 2024
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Features & Analysis
Time to read: 2 min
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
February 7, 2024
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Football
Time to read: 2 min
AC Milan partners with ComeAve & Tamias for innovative shopping experience
February 6, 2024
AFC Bournemouth and Asset Alliance Group holding up football kit to signify their new deal.
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Football
Time to read: 2 min
AFC Bournemouth signs partnership with Asset Alliance Group
February 5, 2024
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Features & Analysis
Time to read: 2 min
MetLife Stadium to host 2026 FIFA World Cup final
February 5, 2024
Real Madrid first-team players posing in new sponsored kits.
BREAKING
Football
Time to read: 2 min
Real Madrid secures first-ever kit sleeve sponsorship
February 5, 2024
Marcus Rashford taking a penalty.
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Football
Time to read: 2 min
Manchester United launches co-branded energy drink
February 5, 2024
23:58
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Behind the Badge
Time to read: 2 min
Behind The Badge: Racing Club - the historical & commercial importance of Argentina’s “First Great”
February 2, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
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Fan Engagement
Time to read: 6 min
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way in sponsorship innovation
February 1, 2024
Liverpool FC's stadium Anfield pictured at night time.
BREAKING
Football
Time to read: 3 min
Jurgen Klopp’s last season set to be captured in new documentary
January 31, 2024
credit: Reflo
BREAKING
Football
Time to read: 3 min
Harry Kane becomes investor in performance-wear brand Reflo
January 31, 2024
FairPlay conducts first M&A under new identity just one week after rebrand
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Basketball
Time to read: 3 min
FairPlay conducts first M&A under new identity just one week after rebrand
January 30, 2024
Players in a line before playing in an international football game for Canada.
BREAKING
Football
Time to read: 3 min
CSB strips Mediapro of broadcast rights 
January 30, 2024
PSG and CFI holding up a football shirt to signify their new deal.
BREAKING
Europe
Time to read: 2 min
PSG announces trading partnership with CFI
January 29, 2024
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LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026