Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.

The partnership will see Lille utilise WSC Sports’ cloud-based AI-powered video content solution to enhance its production capabilities and enable video content to be shared with fans more efficiently across all digital platforms.

The content, which will help the club connect and engage with its fans pre and post match, will be published seamlessly on the club’s digital channels, including its social media and player accounts, maximising the use of digital IPs for new revenue streams. 

Aurélien Delespierre, Director Marketing, Communication & Ticketing at Lille, said: “One of our main objectives is to be able to offer our fans even more content. This collaboration allows us to provide footage to our in-house production teams in real-time. 

“Thanks to this speed of access, and the efficiency of automated processes, WSC Sports’ technology enables us to meet the demand for immediacy on social networks, to optimise the value of our sporting performances and our deferred rights to French championship matches.

“Our partnership will thus help us develop our content and digital communities and, at the same time, generate additional opportunities for the club’s partners to offer them new ways of interacting with the club’s supporters.”

Lille is one of the biggest clubs in France with over five million fans on social networks in the country and internationally. Through the partnership, Lille is using WSC Sports’ solution to analyse the club’s live matches in real-time, automatically creating and distributing content with reduced manual effort.

The Ligue 1 club joins over 450 leagues, teams and broadcasters across the globe, including TF1, Canal+, ESPN, YouTubeTV, Fedcom, the NBA, La Liga, Serie A and Tottenham Hotspur, who have integrated WSC Sports’ AI-powered technology.

Aviv Arnon, Chief Business Development Office and Co-Founder of WSC Sports, added: “Lille is a huge club with a loyal and passionate fan base. Our partnership will support the growth of Lille’s fan base around the world, and also ensure Lille fans can stay better connected across all the club’s digital platforms. 

“Utilising WSC Sports’ solution will enable Lille’s digital content team to dedicate more resources to original storytelling, which will increase engagement levels.“

Previous articleConsumer interest in women’s sports driving sponsorship to new heights
Next articleMLS signs up Sportec Solutions as VAR tech provider