What ESPN’s WWE deal means for UFC media rights
Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
UFC confirms first-ever Qatar fight night
Doha, Qatar, becomes the UFC’s latest stop on its global missionUFC has announced it will be heading to Qatar’s capital Doha, for the first...
UFC redefines backyard wrestling with White House plans
The UFC are in discussions with the US government to host an event at the White HouseUS President Donald Trump has announced plans to...
Dana White hints at split UFC media rights
UFC media-rights discussions heat up with streaming platforms increasingly likely to play a part.UFC CEO and President Dana White has said it is...
UFC’s Tom Aspinall adds Champion to roster of commercial deals
UFC heavyweight champion Tom Aspinall has secured a partnership with American sportswear brand Champion, further expanding his commercial footprint across multiple industries.Announced today (May...
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
UFC and WWE parent company TKO Group has raised its revenue targets for 2025, backed by rising revenues at two of its valuable companies. For...
Casey’s to partner with UFC and WWE as part of TKO...
TKO Group’s Takeover Weekend in Kansas City from 24-28 April will bring on board Casey’s as a sponsoring partner for its UFC, Professional Bull...
UFC set to transform fan engagement with Meta’s AI technology
The UFC has announced a landmark partnership deal with Big Tech firm Meta to become the mixed martial arts promotion's first-ever fan technology partner.UFC...
Donn Davis on new PFL format, Saudi investment & MMA global...
With the new Professional Fighters League (PFL) knockout format starting tonight, its Founder and Chairman Donn Davis spoke to Insider Sport in an exclusive...