UFC brokers partnership with crypto-betting site Stake.com

International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com. The agreement is focused...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

UFC strikes deal with Migu to strengthen Chinese market status

The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu. Under the terms of the agreement, Migu will...

Bellator: BBC deal is a ‘massive’ moment for MMA’s global expansion

Two weeks ago, mixed martial arts (MMA) promotion Bellator struck a landmark deal with the BBC which will see the free-to-air broadcaster provide coverage of...

PFL raises $65 million in latest MMA financing round

The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...

TikTok builds on recent sports partnerships with UFC deal

Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships. As a result of the multi-year agreement,...

UFC’s Mackenzie Dern clinches agreement with Betmotion

UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion. The one year contract sees Dern - who...

Bellator MMA to air live on BBC in landmark agreement

Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...

McGregor vs Poirier a ratings knockout on ESPN+

Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+. This makes the event the most...

McGregor dominates social rankings despite first career KO

Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports. Although the...