UFC inks NetBet and JD deals ahead of UFC Fight Night...
The UFC is gearing up for its return to London with two new sponsorship and marketing agreements. The premiere mixed martial arts organisation announced that...
EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...
Premier League aims for net zero by 2040 in new sustainability...
The Premier League has issued its Environmental Sustainability Strategy, in which it revealed plans to become net zero by 2040. The English top-flight football league...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
Saudi looks to T20 cricket as part of latest SURJ investment
SURJ Sports Investment, the investment arm of the Saudi Public Investment Fund (PIF), has signalled interest in investing in a new T20 cricket league. According...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...
IOC and NBC agree ‘groundbreaking’ $3bn deal for 2036 Olympics
The International Olympic Committee (IOC) is expanding its ventures into the world of digital media with a new three-year partnership with NBC-owner Comcast. The ‘groundbreaking’...
IMG secures 2026 FIFA World Cup rights for flights and cruises
Sport 24, the sports broadcast channel for in-flight and cruise ships companies, has secured broadcast rights for the 2026 FIFA World Cup. IMG, the production...
LIV Golf ramps up free coverage and global expansion with DAZN
LIV Golf’s free-to-air coverage will expand to more than 200 markets following a multi-year agreement with DAZN.Just weeks after the golf league announced free-to-air...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...