Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
UK minister apologises after legal clash over football regulation
Stephanie Peacock, UK Minister of Sport, has apologised after her "op-ed" led to legal letters from the executives of three Premier League clubs.In her...
Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
Long standing FIFA partner Coca-Cola has resolved a legal dispute with the international football governing body to become a sponsor of the revamped FIFA...
Senegal’s 2026 Olympics to drive change across Africa
Senegal has said it aims to use the 2026 Youth Olympic Games (YOG) as a driving force for change through sport, marking the first...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
Olympics gains new marketing push as IOC signs TCL as new...
The International Olympic Committee (IOC) and global technology company TCL have agreed a new global partnership that sees the latter become the official worldwide...
President Donald Trump continues to push for PGA-LIV Golf merger
US President Donald Trump has held talks with LIV Golf chairman Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan. Held at the White House, this...
Amazon to bring Ligue 1 matches to UK on PPV
Amazon Prime Video has reached a deal with the Ligue de Football Professionnel (LFP) to showcase live Ligue 1 games in the UK for...
Australia’s NRLW could expand to 18 teams in future says Commission...
The Australian Rugby League Commission (ARLC) has announced plans to expand the National Rugby League Women’s Premiership (NRLW) following a huge increase in viewership.Peter...
Fans renew calls for Man Utd ticket price assessment after Q2...
The Manchester United Supporters Trust (MUST) has commented on the “financial mismanagement” of the club after the publication of its Q2 2025 financial results.Manchester...