Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
British & Irish Lions bring Dove onboard to launch limited products
The British & Irish Lions and Rugby Australia are preparing for their summer tour down under by bringing in Dove Men+Care as a partner...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...
ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
Matchday Programme – Ben Leanse: Ronaldo’s conqueror mentality
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
‘Rowing’s deep heritage is a major draw for brands’ says Henley...
To say British sports is a varied scene is an understatement, but while some of the country’s most popular sports including football, rugby and...
Manchester United warns of “hard choices” in profitability push
Manchester United has announced plans to cut around 150-200 jobs as part of a ‘transformational plan’.The plan, titled “Transformation Plan to Strengthen Financial Sustainability...
Cantona promotes responsible gambling in ParionsSport campaign
Manchester United legend Eric Cantona is part of the new ‘King Eric’ campaign promoted by French online sportsbook ParionsSport. La Française des Jeux (FDJ)...