Manchester City bolsters connection with global fans via VTEX deal
Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
DAZN hires former NBA Europe VP to head up new basketball...
DAZN has created a new division, DAZN Basketball, which will consolidate its extensive roster of basketball content.The move is indicative of the OTT sports...
Formula 1 bets on ALT Sports Data for engagement
Formula 1 has named ALT Sports Data as the official betting data supplier as the sport says betting becomes increasingly important for global fan...
DraftKings to payout $10m over NFT Marketplace lawsuit
DraftKings has agreed to a $10m settlement after it was accused in a lawsuit of funnelling unregistered digital assets on its now closed NFT...
Henley Royal Regatta Chair: rowing is modernising and becoming more accessible
The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...
UFC & WWE post “record financial performances” for 2024
The TKO merger of the UFC and WWE in 2023 continues to be a financial success, with both combat organisations posting “record financial performances”. Within...
ESPN lists Premier League and FA Cup as growth pillars in...
ESPN has renewed its Premier League rights in South America, Brazil and the Caribbean through 2028, along with the Emirates FA Cup in South...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
PGA Tour’s Creator Classic to be broadcast on YouTube
The PGA Tour’s influencer event ‘The Creator Classic Series’ has brought onboard YouTube as a streaming and presenting sponsor. YouTube will fit seamlessly into the...