Formula 1 has launched the ‘Formula 1 Channel’, a 24/7, subscription-free streaming channel for fans in the US.
Looking to “elevate” the content experience for fans, viewers will have the chance to tune into pre-scheduled programming featuring classic Grands Prix and popular documentaries.
In addition, the audience will be able to watch previous race weekends with replays, detailed highlights and expert analysis of the current F1, F2, F3 and F1 academy seasons, which will be available for viewing five days after the Grands Prix.
Ian Holmes, Director of Media Rights and Content Creation at F1, said: “The Formula 1 Channel is the latest development by F1 designed to further evolve and elevate our content experience for fans.
“This service caters to the diverse viewing habits of our USA fanbase and serves as a great entry point for new fans into the sport, through strong curated programming, which aims to showcase the drama of F1.”
Set to launch in the US ahead of the Crypto.com Miami Grand Prix, the channel will be operated by partner C15 Studio, the channel will be accessible to fans through platforms, such as Samsung TV Plus, Amazon Freevee, and Pluto TV.
The launch comes at a time of high demand for F1 in the US, where the fanbase has surged to over 42 million and television viewership has reached record levels. This initiative also reflects the latest television trends among American fans, particularly with the recent growth of FAST Channels in the country.
The Formula 1 Channel joins F1’s extensive portfolio of programming already accessible to fans in the USA, bolstering the core live offerings from ESPN and F1’s direct-to-consumer streaming service, F1 TV.
Holmes added: “Together with C15 Studio, we hope to develop the Formula 1 Channel into an industry leading product, that serves alongside our existing live broadcast offering with ESPN and F1 TV, to give fans a truly comprehensive F1 experience 24 hours a day, seven days a week.”
Alongside enhancing its digital offering, the organisation has also been looking to hit its 2030 goal of becoming net zero, which it revealed it was on track to hit earlier this month in its first Impact Report.
