Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
AC and Inter Milan get go-ahead for new stadium
Milan’s San Siro appears to have entered its last chapter, but it's not time for the funeral just yet.The Milan City Council has officially...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
Saudi influence grows with $55bn EA takeover
Saudi Arabia’s Public Investment Fund now has EA to expand its global influence through consortium.Electronic Arts (EA), the publisher behind videogames such as EA...
Bayer Leverkusen CEO calls for salary cap to limit Premier League
Bayer Leverkusen CEO wants an international salary cap to rein in the Premier League, but the Bundesliga’s own 50+1 rules may be holding German...
The race to redefine athletics
World Athletics is preparing a new biennial championship with record prize money and a made-for-TV format. Whether it strengthens the sport or fragments it...
Inside Old Glossop CC: Balancing books in grassroots cricket
In this regular series, Insider Sport speaks to volunteers at Old Glossop Cricket Club to uncover what goes into sustaining grassroots sport, who these...
Sideline Moves: Kewsong Lee steers USL’s MLS push
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...