Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Corinthians unites with Galera.Bet in long term partnership
Corinthians has announced that sports betting firm Galera.Bet will become the club’s new sponsor after agreeing a five-year-deal.Under the terms of the collaboration, the...
Stats Perform strengthens streaming partnership with NBL
Stats Perform has announced the continuation of its multi-year, exclusive official betting data and streaming partnership with Australia’s Hungry Jack’s National Basketball League (NBL).The...
Gersh ‘thrilled’ to be appointed new Sportradar CFO
Sportradar has announced the appointment of former Paddy Power-Betfair CFO Alex Gersh as its new Chief Financial Officer, effective immediately.Upon joining the company, Gersh...
Venum to replace Reebok as official UFC partner
Premier mixed martial arts promotion, UFC has announced that VENUM, the combat sports apparel and accessories designer, will become its new exclusive global outfitting...
KSW CEO Martin Lewandowski preparing for a safe but sensational return...
With an action-packed card this weekend, KSW is preparing to be the first major MMA promotion outside of the Americas to return to live-action.Ahead...
UFC strengthens partnership with Parimatch
UFC, the world’s premier mixed martial arts organisation, and international betting and technology platform Parimatch have announced the renewal of their partnership that will...
Rossoneri links with Roc Nation
Fresh off the club’s win over Juventus, AC Milan has joined forces with one of the world’s leading entertainment companies Roc Nation.The new partnership is...
Stateside push? Expanding the boundaries of cricket engagement
The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...
NHL announces 1 August resumption plans
The National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) have reached a consensus as to when the season should start with...