CSA enhances data and distribution with Stats Perform deal
Cricket South Africa has appointed sports data and AI technology firm Stats Perform as its official data partner for both international and domestic competitions.As...
Harfid scores Schalke 04 premium partnership
Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium...
Cricket legend Brett Lee becomes Sportsbet.io ambassador
Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador.Brett’s...
Serie A launches empty stadium virtual graphic solutions with ISG
Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...
F1 enhances video distribution with M2A Media
Formula 1 has partnered with M2A Media to acquire, process and distribute the competition's live content to its global broadcasters and sports rights owners.As...
The PGA seals double deal with Titleist and FootJoy
The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.As part of the...
Government announces ‘exemption rule’ for sporting events
The UK’s Culture Secretary Oliver Dowden has announced that ‘selected international sporting events’ will be allowed to get underway safely this summer as the...
Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...
LFP strikes partnership with Betclic to become Ligue 1 betting partner
The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports...
Finnish football embraces esports with eFutisliiga launch
In a bid to boost fan engagement and develop its own esports division the Veikkausliiga, Finland’s first division, has launched the eFutisliiga a new...