Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Poland’s oldest football club strengthens partnership with STS
Poland's largest bookmaker, STS has extended its sponsorship agreement with the country's oldest football, Cracovia.
As part of the deal, STS will be the official bookmaker...
HBLB deepens commitment to British racing’s evolution
Having reviewed its funding allocations for the full calendar year 2019, The Horserace Betting Levy Board (HBLB) has backed plans for live sectional timing...
Liverpool strikes new partnership with 1XBET
Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...
Real Madrid unveils technology partnership with Telefónica
Real Madrid has announced a new agreement with Telefónica, to become the club's technological integrator until June 2023.The new partnership was announced at an event...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Catapult unites with ShotTracker to deliver deeper basketball analytics
Catapult and ShotTracker has announced a new partnership to deliver real-time statistics and analytics to teams, fans and broadcast networks for professional and collegiate basketball...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
PSG unveils Supercell as official gaming partner
Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.The Finnish gaming developer, which had success with the likes of Hay Day, Clash...
EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar
The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar.
As part of the agreement, all EMBL games and associated...