SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
Betfred Super League season ushers in record-breaking start
The 2021 Betfred Super League got off to a record-breaking start at the weekend, posting the highest viewership for a regular season match in...
All Blacks players threaten to put brakes on Silver Lake private...
Over half a dozen of New Zealand’s national rugby players have moved to reject private equity firm Silver Lake’s planned investment in New Zealand...
UK government distributes further £50m in Sport Survival Package funding
The UK government has pledged a further £50 million to sports clubs and organisations across the country as part of the latest tranche of...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
Leeds Rhinos set record Super League sponsorship duration
Betfred Super League team Leeds Rhinos set a record for the tournament's longest running sponsorship arrangement, having extended the partnership with the Leeds Building...
World Rugby confirms Alan Gilpin as Chief Executive
World Rugby has appointed Alan Gilpin as its new Chief Executive after a successful stint in an interim capacity.Gilpin replaced Brett Gosper, who stepped...
Major League Rugby develops RugbyPass OTT platform
Major League Rugby (MLR) has collaborated with RugbyPass on the launch of its new over-the-top (OTT) platform, The Rugby Network.North American rugby union championship,...
World Rugby launches new global women’s tournament
World Rugby has unveiled plans for a new global women’s competition, WXV, which will commence in 2023, with financial backing from the rugby union...