England Rugby names Charles Tyrwhitt as official formalwear partner
England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...
RFU agrees multi-year Adidas footwear extension
Rugby Football Union (RFU) has extended its partnership with sportswear manufacturer Adidas until the end of the 2023/24 season.
As a result of the partnership,...
Super League delivers Papa John’s partnership for post-game boost
The Betfred Super League has signed a partnership with Pizza company Papa John’s, with the firm gaining a variety of branding rights during the...
Premiership Rugby partners with BT Sport to air every remaining fixture
Ahead of Premiership Rugby’s return on August 14 the competition has agreed a new partnership with BT Sport in which every remaining fixture will...
Vodafone partnership leads British & Irish Lions into South Africa
The British & Irish Lions has revealed that Vodafone will be the team’s new lead partner for its upcoming 2021 Tour of South Africa.
As...
IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.
As part of the...
Betfred Super League cancels relegation as Toronto Wolfpack withdraws
The RFL has revealed the Betfred Super League will feature 11 teams after Toronto Wolfpack withdrew from the competition with the revised league also...
Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
Super League agrees new Sky Sports deal for 2020 TV rights
The Betfred Super League has reached an agreement with Sky Sports over 2020 rights fees following its suspension due to the global health pandemic.
The...
Australian PM introduces 10,000 crowd limit for sport venues from July
Crowds of up to 10,000 people will be allowed into sport stadiums in Australia from July, according to the country’s prime minister Scott Morrison.
The...