MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.
The...
MLB and US Integrity renew partnership after “successful first season”
Sports wagering monitoring service US Integrity has announced that it will continue its partnership with Major League Baseball (MLB) following what both entities labelled...
Oakland Athletics latest team to relocate to Las Vegas from Bay...
The Oakland Athletics will be leaving the Bay Area after 55 years to relocate to Las Vegas after confirming an agreement to purchase a...
Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...
NFL and MLB available on Peacock to view in VR via...
Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...