The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility.
The partnership will see AFEELA electric vehicles placed outside Dodger Stadium for home games throughout the 2024 season, with fans able to catch the first glimpse at the unveiling of new vehicles.
The first activation took place this past weekend on 20 July during the Dodgers’ 7-6 victory over the Boston Red Sox.
Lon Rosen, Executive Vice President and Chief Marketing Officer of the LA Dodgers, said: “We are thrilled to be partnering with AFEELA, the brand from Sony Honda Mobility.
“The AFEELA prototype is an impressive feat of technology, and we are so glad that Sony Honda Mobility chose Dodger Stadium as the first sports venue in the world to display their uniquely designed prototype.
“It’s a powerful validation of the Dodgers’ platform for supporting new product launches and driving brand resonance efforts across key priority markets.”
As part of the partnership agreement, AFEELA sponsored the pregame show before the Dodgers-Red Sox game. This was the first time the AFEELA Prototype was unveiled at a sporting event and the car will also be on-site at Dodger Stadium until 25 July.
Before the game, an anime-style opening movie was showcased on “Dodger Vision,” and the hip-hop duo Creepy Nuts made their entrance from the AFEELA vehicle. The performance highlighted AFEELA prototype’s technology, where during the performance of “Billiken”, the car’s “media bar” displayed a seamless transition from the AFEELA logo to the logo of the LA Dodgers.
