Mastercard and MLB extend link ahead of All-Star Game

Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...

DraftKings shapes ‘future of fan engagement’ with MLB

Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...

MLB expands multimedia capabilities with Audacy

Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner. As part...

MLB pens ‘first-of-its-kind’ FTX crypto collaboration

Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...

Sportradar bolsters legal team with McCreary hire

Sportradar has appointed Lynn S. McCreary as the data collection and analytics firm’s new Chief Legal Officer. McCreary, who brings over three decades of experience...

Cincinnati Reds secure WynnBET sponsorship tie-up

WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds. Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...

Action Network finalises multi-platform MLB tie-up

Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership. As part of the collaboration,...

MLB rolls out NFTs with Candy Digital

Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital. On...

Ralph Lauren secures multi-team MLB sponsorship deal

Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.  The Chicago...

Sportradar cements US presence with Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports. Strengthening its position in the US market, Sportradar...