Brewers pivot from MLB to Diamond Sports for 2025 Telecasts
The Milwaukee Brewers have revealed that Diamond Sports Group will handle the production and distribution of its telecasts in 2025.This one-year agreement replaces a...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
MLBPA settles lawsuit with FanDuel over player rights
The MLB Players Association (MLBPA) has settled a lawsuit with sportsbook FanDuel concerning the use of player rights.The settlement follows a lawsuit filed by...
2024 World Series most-watched series in seven years
The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Amazon to make major US sports live streaming bid for Bally...
Amazon is looking to further bolster its portfolio of live sports broadcasting by acquiring Bally Sports’ regional games for the NBA, MLB and NHL. The...
Congressional trio voice antitrust concerns about Disney, WBD and FOX’s Venu...
Three members of US Congress have written to the government expressing concerns regarding Venu Sports, a major new sports venture launching later this year.Senators...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...