MLB invests in Jomboy Media to grow digital reach
Partnership aims to expand fan engagement and monetise original content across key eventsMajor League Baseball (MLB) has announced a strategic partnership with Jomboy Media,...
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
ESPN ends over 30-year MLB broadcast partnership
ESPN will be out of the baseball business after it was confirmed the US sports network opted out of its contract for national broadcast...
MLB extends Sportradar sportstech and data deal to 2032
Major League Baseball (MLB) has taken a stake in sports technology and data company Sportradar as part of a multi-year renewal of its deal...
Brewers pivot from MLB to Diamond Sports for 2025 Telecasts
The Milwaukee Brewers have revealed that Diamond Sports Group will handle the production and distribution of its telecasts in 2025.This one-year agreement replaces a...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
MLBPA settles lawsuit with FanDuel over player rights
The MLB Players Association (MLBPA) has settled a lawsuit with sportsbook FanDuel concerning the use of player rights.The settlement follows a lawsuit filed by...
2024 World Series most-watched series in seven years
The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...